It would seem to be straightforward that our own health & fitness is one of our key concerns in our existence (if not the most important then certainly right up there). One might argue that the health of a loved one is more important, however how can you provide, care for, love, enjoy the company of, or be any use to that person if you are ill, dependent, incapacitated or otherwise not in optimal condition?

I have clients who state point blank that their careers are more important than their health. I find this both astounding and frightening. What good is career success if you’re on the way to an early grave?

I have other clients who refuse to eat the way I prescribe even knowing that I am offering a proven method and (almost) certain positive results. Again, I am flabbergasted.

Others want to train but can’t find time. (I don’t really think they want to train at all.)

Neglecting your own health and fitness for any reason is inexcusable. Careers and not more important that your health and fitness, neither are relationships, deadlines, movies, or any other excuse that you can come up with.

In much the same way that you cannot help the poor by attacking the rich; you cannot achieve success in your life without health and fitness (at least not in the long term).