People love free stuff. They really do. Admit it – you love free stuff too.

Now, you know you love free stuff. You know everyone else loves free stuff. So, add 2 and 2 together and get 7.

Give stuff away!!

That’s right. One of the best ways to get some attention, build a following and a sales pipeline is to give stuff away. And no, it does not devalue your produce or service to give stuff away. Obviously, you won’t be giving away everything. Just a taster. A little tease of what you are capable of. Software companies do it all the time. They release a demo version of a product, it has limited functionality and limited lifespan. Many, many people purchase the full version of the software after they trial. Not everyone of course, but enough to make it worth while.

What can you give away? Can you give people a reason to try your wares?

Think about it carefully. What have you got to lose by giving something little in order to get something big back?